SALON PRIVÉ LONDON 2026: LUXURY, PERFORMANCE & STYLE IN THE HEART OF LONDON
February 2026
This spring, Salon Privé London returns to the Royal Hospital Chelsea, bringing the elegance of a classic English garden party together with the very best in global automotive innovation, design, and craftsmanship. Following the award-winning 20th anniversary event at Blenheim Palace in August 2025, the three-day celebration promises world-class motoring, luxury hospitality, fashion, and entertainment.
Guests can expect an unrivalled showcase of global vehicle debuts, alongside hypercars, supercars, and classic cars, complemented by luxury retail experiences and fine dining across the historic lawns. Highlights of the 2026 programme include a Koenigsegg showcase by Supervettura, a Hypercar Display, Classic Le Mans Edition BMWs, and models from Maserati Club UK. Meanwhile, the Lotus Drivers Club will celebrate 50 years of the brand, and Porsche Club GB marks its 65th anniversary with a dedicated display. Rotating exhibits, immersive brand activations, and the signature daily parades promise a dynamic experience for motoring enthusiasts.
Thursday 16 April - Opening Day
The three-day celebration begins with Grand Opening Day, focusing on European and global vehicle unveilings, cutting-edge supercars and hypercars, and headline displays across the lawns. Guests can enjoy luxury shopping, premium hospitality, and the first of Salon Privé’s signature daily parades - making Thursday the ultimate day for collectors, industry insiders, and serious enthusiasts seeking exclusive first looks and world premieres.
Friday 17 April - Ladies’ Day
Friday is dedicated to style, sophistication, and glamour. Ladies’ Day features the Best Hat Competition by Gatineau, encouraging guests to dress to impress amid a beautifully curated garden-party atmosphere. Highlights include champagne from Pommery, cocktails by London Essence, live entertainment, and rotating automotive exhibits, including the Lotus Drivers Club 50th Anniversary display. It is the perfect fusion of fashion, luxury, and performance, set against a backdrop of stunning supercars and hypercars.
Saturday 18 April - Supercar Saturday
The weekend concludes with Supercar Saturday, a thrilling, family-friendly finale celebrating high-performance motoring in a relaxed and accessible setting. Highlights include an eye-catching curated colour display by SCC, ‘Maserati Through The Ages’ by Maserati Club UK, luxury boutiques, interactive attractions, and retail experiences. Saturday promises a spectacular day out for enthusiasts and families alike, combining automotive excellence with shopping, entertainment, and unforgettable experiences in central London.
Tickets for Salon Privé London 2026 start at £55 for entry, with luxury hospitality packages available from £550. For full ticket options and to view the programme, please click here.
