RALPH & RUSSO AW 2020/2021 COUTURE COLLECTION & DIGITAL EXPERIENCE

Ralph & Russo recently unveiled their romantic Autumn-Winter 2020/2021 couture collection, showcasing an innovative digital experience with the brand’s first ever custom digital avatar. Ralph & Russo’s digital creation, Hauli (a Swahili name meaning strength and power), serves as both the muse and model this season for Creative Director, Tamara Ralph.

Tamara Ralph comments: “Hauli is so much more to us than the means to show digitally this season; she represents the brand and all of the values that we stand for. She is the ultimate modern woman; fusing both old and new, elegance and strength, and stands with the brand as a positive force for change.”

Ralph & Russo’s AW 20/21 digital couture experience is uniquely presented against the seven contemporary wonders of the world and can be viewed online here.