SANLORENZO ARRIVES IN PARK LANE, BRINGING BESPOKE YACHTING TO MAYFAIR
21st April 2026
Sanlorenzo, Park Lane | Image credit: Sanlorenzo
Mayfair has welcomed a distinguished new arrival. Italian yacht builder Sanlorenzo has opened the doors to its London showroom at 61 Park Lane, bringing one of the world’s most respected names in bespoke yachting to one of the capital’s most coveted addresses.
Elegant and understated, the new space is less a traditional showroom and more a private introduction to the Sanlorenzo world - a place where future owners can begin a journey shaped by craftsmanship, innovation and highly personal design.
The opening was marked by the presence of Massimo Perotti, Executive Chairman of Sanlorenzo, highlighting the significance of the UK market for the celebrated Italian shipyard.
“London has always been one of the great international centres of culture, design and influence,” said Perotti. “Establishing a presence in Mayfair allows us to engage more closely with owners and clients who share our vision of yachting as a form of personal expression shaped through design, craftsmanship and innovation.”
That ethos has long set Sanlorenzo apart. Rather than offering standardised models, the shipyard is known for creating yachts tailored to the individual, often in collaboration with acclaimed architects and interior designers. No two vessels are ever truly alike.
Sanlorenzo, Park Lane | Image credit: Sanlorenzo
From asymmetric layouts that maximise interior volume and draw owners closer to the sea, to expansive beach clubs with fold-down terraces, each yacht is conceived as a refined retreat afloat. It is an approach where architecture, artistry and engineering meet effortlessly.
For Nick Hatfield, Managing Director of Sanlorenzo Yachts UK, the move into Mayfair represents a natural next step for the brand’s British presence.
“The opening of our London showroom represents an exciting new chapter for Sanlorenzo Yachts UK,” he said. “Bringing both the Sanlorenzo and Bluegame brands into the heart of London allows clients to engage with our people, our philosophy and our yachts without leaving the capital. It becomes the natural starting point for the Sanlorenzo ownership journey.”
Designed for today’s international buyer, the Park Lane showroom offers a boutique and highly private setting where clients can explore the Sanlorenzo and Bluegame ranges, review design possibilities, and discuss ownership, build or charter opportunities.
Leading the new Mayfair base is Matthew Stanton, Senior Sales Broker, whose three decades of experience in luxury yacht and superyacht sales bring considerable pedigree to the role.
Mr Perotti Left and Nick Hatfield Far Right | Image credit: San Lorenzo
Founded in 1958 in a small Tuscan town, Sanlorenzo has grown into one of the most admired names in global yachting, celebrated for its commitment to style, performance and sustainability.
The Mayfair showroom complements Sanlorenzo Yachts UK’s existing base in Swanwick, Southampton, and officially opened on 14 April 2026. Sanlorenzo Yachts UK forms part of the Ancasta Group. In a district long associated with connoisseurship and quiet prestige, Sanlorenzo feels entirely at home.
Sanlorenzo, 61 Park Lane, W1K 1QF
Tel: +44(0)203 319 9663
