COMING SOON | FROM TUSCANY TO PARK LANE: SANLORENZO MAKES ITS LONDON DEBUT
25 February 2026
®Guillaume Plisson for Sanlorenzo | Sanlorenzo SD132
There are few names in global yachting as revered as Sanlorenzo. Founded in 1958 in Limite sull’Arno, near Florence, this famed Italian shipyard has built its reputation on craftsmanship, quiet innovation and an uncompromisingly bespoke approach to life at sea. For decades, it has attracted discerning owners who view a yacht not simply as a vessel, but as a valued extension of their lifestyle.
Which is why we are truly delighted to welcome Sanlorenzo to Mayfair.
Following a milestone year that saw the debut of five groundbreaking new luxury yachts, Sanlorenzo Yachts UK has confirmed it will open a landmark London showroom at 61 Park Lane in spring 2026. Bringing one of the world’s most established single-branded shipyards for yachts over 24 metres into the heart of Mayfair is a confident and considered move, and one that reflects London’s continued position as a global capital of luxury.
®Guillaume Plisson for Sanlorenzo | Sanlorenzo SD132
The decision is in response to growing demand from UK clients seeking privacy, exclusivity and complete personalisation. Sanlorenzo has long distinguished itself by offering owners the rare opportunity to co-create their yacht alongside leading architects and interior designers of their choosing. Each yacht is entirely unique - a beautiful balance of cutting-edge performance and design-led living.
From eye-catching, asymmetric layouts that maximise interior volume and connection to the water, to fully glazed swimming pools and expansive beach clubs with fold-down terraces, every detail is curated from the owner’s vision. These are floating homes in the truest sense, crafted with Italian artistry and tailored to the individual.
The soon-to-be Park Lane showroom has been imagined for a new generation of yacht owners and charterers. This boutique space will offer clients the opportunity to explore models and layouts, consult directly with experts from both Sanlorenzo and Bluegame, and discover charter - an increasingly popular gateway into the world of yachting.
®Guillaume Plisson for Sanlorenzo | Sanlorenzo SD132
As Nick Hatfield, Managing Director of Sanlorenzo Yachts UK, says, charter allows clients to experience fully personalised travel on their own terms, from chef-led dining to high-adrenaline watersports, all enjoyed in complete privacy, with ever-changing horizons.
Complementing its established base in Swanwick, Southampton, the opening of the Mayfair showroom marks the next chapter in Sanlorenzo Yachts UK’s strategic growth. As part of the Ancasta Group, Sanlorenzo Yachts UK is the exclusive representative of the Sanlorenzo shipyard across the UK and Ireland, bringing one of the world’s most respected luxury yacht builders closer to its discerning British and Irish clientele.
This expansion supports the continued evolution of the brand under the leadership of Executive Chairman Mr Massimo Perotti, whose vision has guided Sanlorenzo’s remarkable growth and strengthened its position at the pinnacle of international yachting.
®Guillaume Plisson for Sanlorenzo | Sanlorenzo SD132
With a global order book expanding and further yacht launches on the horizon, Sanlorenzo’s arrival on Park Lane feels entirely right. In a district defined by heritage, discretion and excellence, it is a natural fit and a welcomed addition to Mayfair’s ever-evolving luxury landscape.
For those curious about a more personalised way to experience the water, the new Mayfair showroom will offer the perfect place to begin the journey - opening mid-April 2026.
