A COUNTRYSIDE COLLAB: MITSUBISHI AND HUNTER FIND COMMON GROUND
Tuesday 28th July 2026
Some collaborations arrive with all the subtlety of a motorway billboard. Others simply make perfect sense. The new partnership between Mitsubishi Motors in the UK and Hunter belongs firmly in the latter camp, bringing together two names that have spent generations earning the trust of those who know that the British countryside is as demanding as it is beautiful.
The setting for the launch was The Game Fair 2026, where muddy boots are worn with pride, Labradors outnumber handbags and practicality has never been at odds with good taste. It also marked a fitting moment for Hunter, the iconic Wellington boot maker, which celebrates 170 years of craftsmanship in 2026. Few brands have become quite so synonymous with the great British outdoors, whether crossing fields after a day’s shooting or navigating a rain-soaked festival.
The collaboration centres on two Hunter Editions: Mitsubishi’s all-new L200 Series 7 pick-up and the latest Outlander PHEV. Both wear discreet Hunter branding that feels considered rather than conspicuous, reflecting a shared philosophy of capability without compromise.
The L200 Barbarian, finished in Black Mica with subtle orange detailing inside, is perhaps the star of the pairing. Hunter logos appear embossed into the headrests, across bespoke floor mats and along the sills, adding just enough distinction without straying into novelty. It is a reminder that true luxury rarely needs to shout.
Of course, appearances only tell half the story. The new L200 remains every inch the workhorse, offering a payload of more than one tonne, a 3,500kg towing capacity and Mitsubishi’s rally-developed Super Select 4WD-II system, allowing full-time four-wheel drive on both road and rough terrain. Whether hauling a trailer across wet pasture or making light work of a country lane in midwinter, it is engineered with quiet confidence rather than theatrical bravado.
Alongside it sits the Outlander PHEV Hunter Edition, finished in Black Diamond and available with five or seven seats. It speaks to a different sort of countryside customer: the family heading to a weekend cottage, the dog in the boot, walking jackets in the back and enough electric range to complete much of the daily commute without visiting a petrol station. It is a reminder that rural living has embraced electrification without abandoning adventure.
As Toby Marshall, Managing Director of Mitsubishi Motors in the UK, observed, both brands are equally comfortable tackling muddy tracks as they are polished roads, neatly concluding: “Give it some welly.” It is one of those rare marketing lines that earns a smile rather than an eye roll.
Hunter’s Rajiv Batra describes the collaboration as a celebration of confidence, resilience and purposeful design, while Matthew Salter of Authentic Brands Group speaks of complementary strengths and shared values. Corporate language aside, the point is well made. These are brands whose heritage was built not in design studios but in fields, forests and challenging weather.
Following its debut at The Game Fair, the partnership will travel the country throughout 2026, appearing at agricultural shows, outdoor events and countryside gatherings. It feels entirely at home there. After all, style has always looked its best with a little mud on the boots.
